Flossy Candy co.

Packaging Project

There’s no more shame in having a sweet tooth…

Finally, a dentist appointment you won't be dreading. Relax in the dentist chair with confidence knowing that Flossy Candy is 100% dentist approved and fights all unwanted cavities. Same super sweet taste with no hard feelings attached. Dentists are jumping for joy, and so should you.

Scope

• Package + Display Design

• Concept Development

• Brand Identity

• Art Direction

• Advertising

• Copywriting

The Concept

I wanted to focus on the inevitable connection between people who have “sweet tooths” and the dentist, using graphic elements from both. Portraying the idea of fun and trustworthiness comes together in this product to create a product that fits my voice words of bright, amusing, and trustworthy. Fit for all ages, Flossy will be your next not so guilty pleasure.