Good karma

Branding Project

Contemporary pieces from fashion's most favorited eras, all at your doorstep…

Good Karma wants to get to know you and your ever changing sense of style. It's not easy keeping up in the world of fashion, but with personalized quizzes and trend predictions, you’ll be flaunting your style with confidence. Not only are you giving our unique pieces a new life, you're shopping sustainably and protecting our planet. Now that’s some good karma.

SCOPE

• Concept Development

• Brand Identity

• Art Direction

• Advertising

• Copywriting

• App Presence

The Concept

This concept is a double entendre. On one hand, vintage clothing has one life and then comes back around for a new life. On the other hand, buying second hand clothing is better for the environment, therefore both causing a form of good karma. Users take a personalized quiz weekly on the Good Karma app for pieces that are curated to you. Portraying this through contemporary and clean visuals, Good Karma was brought to life.