Lady Luck Casino
Branding Project
Women have hit the jackpot with Lady Luck Casino…
Play your cards right and spend your next night out at Lady Luck Casino, a space made for dauntless women. Creatives, entrepreneurs, and educators are just a few words to describe the powerful women who will soon become familiar faces. Come with confidence knowing that Lady Luck prioritizes safe nights out, and remember to bring your best poker face.
Concept Development
Brand identity
Art Direction
Advertising
Copywriting
Web Presence
scope
the concept
I wanted to focus on the traditional idea of women being the arm candy for men at casinos, as portrayed in old films, but reversing that narrative. Using a modern design style of art deco to tie into the concept, it also shows sophistication, confidence and empowerment of females, which is the main ethos of this whole brand. At Lady Luck Casino, you come as you are and come with confidence.
