Out of the past

Branding Project

The mystery of a good cocktail has been solved…

It's time to embrace your inner cynical hero and femme fatale. Set in the mysterious streets of London, England, you will be set back in time to the 1940’s to feel like you're the main character in the latest film noir. With drinks inspired by the most iconic movies and an atmosphere to send you straight into a flashback, you'll be sure to find your fellow cinephiles here.

scope

• Brand Identity

• Art Direction

• Advertising

• Collateral Design

• Logo Design

• Copywriting

the concept

A place for cinephiles to come together and bond over their love for film noir. Out of The Past acts as a space where you are set back in time to the 1920s in a cynical and mysterious plot. The concept for this branding project comes from the desire to want to step into the movie screen and become one of the characters. This immersive cocktail bar will do just that, while solving the mystery of a good cocktail.