The qualifier hotel

Branding Project

At The Qualifier, you’ve already won…

The golden era of Formula 1 was undoubtedly the peak of true authenticity and class, two traits that The Qualifier Hotel and their clients embody. With a retro ambiance and set in major cities around the world, this will be your new home away from the track. From the moment you book a room to the moment you arrive at the hotel, you are treated like a true champion.

SCOPE

  • Concept Development

  • Brand Identity

  • Art Direction

  • Advertising

  • Collateral Design

  • Copywriting

  • Web Presence

The concept

A high-end Formula 1 hotel inspired by the Golden Era of F1 during the late 50s to the early 70s. The Golden Era was the epitome of authentic class, wealth, and culture. This hotel is meant to highlight this era and immerse fans in the peak of F1 culture. No matter what city you’re in around the world, The Qualifier will always be your home away from the track.